The Olympic high street makeover: Just in time for the Games round the corner, shops get a new look that's more Notting Hill than EastEnders
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By Rosie Taylortvb now,tvbnow,bttvb- V; O, a! X+ y5 @
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A few months ago it was just an anonymous street of tatty shop fronts – a mishmash of broken signs, tasteless logos, peeling paint and grubby brickwork.5.39.217.76# _$ C. f7 d/ K; O. g
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But Leyton High Road, just round the corner from the Olympic Park, has undergone a remarkable transformation.tvb now,tvbnow,bttvb9 Y, U8 D0 P9 r; M& q) S, P
$ a. ?; c' H6 [9 V+ T& S; [Instead of the broken windows and garish shopfronts is a parade more typical of Chelsea or Notting Hill than the East End of London." \% D n5 y' g9 N( T @
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1 k- o# ?, l. T0 S* l% Gtvb now,tvbnow,bttvbTatty: This is what the shopfronts looked like before the makeover which was brought on by the upcoming Olympics
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Passers-by admire the shopfronts of Leyton High Road after the makeover which will be completed within the next few weeks Each shop, restaurant or cafe has been repainted using a sophisticated palette of deep reds, pastel greens, purples and browns.3 [7 m5 K* s% ]7 n# l( c- Z
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Shop names in charmless neon or plastic have been replaced with hand-painted signs adorned with elegant calligraphy or old-fashioned metal lettering. & O9 F. M; t1 ~' n6 i1 b; ]5 z
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Even the local KFC has had its ugly plastic fascia replaced with a sophisticated dark red paint job, a smaller, subtler logo, and a smart new awning.公仔箱論壇) n$ _1 Y6 E" C( e2 t5 c
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As part of the makeover, many businesses have had their frames, awnings, windows and doors replaced. . }) l9 ^' c& A# ]& B: `" f
/ a3 \. [" `- G% O5.39.217.76Most have also been fitted with internal shutters – sitting just within the windows rather than outside them – so the shopfronts can stay lit up at night.
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. c' T0 b3 p itvb now,tvbnow,bttvbThe refurbishment was carried out as part of a half-a-million-pound project to spruce up businesses in the Leyton area before the Olympics.
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It is being funded by a £475,000 grant from the Government’s Working Neighbourhoods Fund as well as money from Waltham Forest Council./ j9 |. r6 E2 V
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Grubby: Before the clean-up the street was lined with broken signs and dirty awnings - not the face of Britain officials would want to show the incoming tourists
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' [9 W5 |, M6 w6 ~ L2 Ltvb now,tvbnow,bttvbClean: The shop facades on Leyton High Road have been much improved, but it came at a price. The re-decoration of the street cost £475,000tvb now,tvbnow,bttvb: `6 S/ t1 N) p6 d) P: v, S) c3 Z" J
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A plastic sign advertises sale prices at the women's fashion shop and the KFC branch has a standard full-glass front
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, P" C: I0 [4 e! r# \' a# WNo more plastic signs for the bridal shop, the pawnbrokers has been re-painted and and even the KFC is looking more high end than East End
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Last night shopkeepers expressed their delight with the results. Panayiota Philippou, who manages Princess evening wear and bridal boutique with daughter Theodoula, said: ‘The street is much nicer now.
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5 ]: N" b5 D- m* C$ h0 E5 t- w8 yTVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。‘People can window shop and trade has picked up.
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3 p6 m! A- v c, ~3 n" S' ]‘Having the shutter inside means people can see in the window all the time, which is like a 24/7 advert for us.’ 公仔箱論壇) b) y, o$ y8 L3 ^/ p; C
) W& F- N. W( h5.39.217.76Shamima Bung, owner of Blackwell’s newsagents, was also pleased with the transformation.
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2 v$ y4 Q- J' ]: R7 ^5.39.217.76‘The area’s definitely gone up market. The high street looks a lot better...now it is a matter of keeping it this way.’TVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。) c5 u0 k& J! a8 b5 }
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But Mrs Bung said she had been reluctant to replace her shutters.TVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。: h, f" Q* f) l0 b. e) i( U+ z- w* X8 q
4 o1 q( a% l+ \‘The inside shutters look nice but I do go home worrying if I’ll still have a window in the morning,’ she admitted. ‘After all this is East London, not Kensington.’
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& s4 z; _' m9 I# |; iTVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。A hair salon, Pizza Hut and Blackwell's news agents are not looking particularly inviting before the transformation
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+ w( }- x* G( c4 ?* o. ]tvb now,tvbnow,bttvbLeyton High Road has been given a touch of Kensington with paint and new signs - even the bus stop commercial is more inviting than before
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' a( t( H& M' r5 n, dtvb now,tvbnow,bttvbThe project has been funded by Government¿s Working Neighbourhoods Fund and Waltham Forest Council. Here is a green grocers on a corner of the High Road before...
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... and after it has been given an Olympic makeover with many shops now sporting internal shutters so the shopfronts can stay lit up at nighttvb now,tvbnow,bttvb- C) K; o& a1 q' n% R4 _
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Leyton High Road will host the Olympic torch relay on July 21. 公仔箱論壇6 A( ^7 g: z+ A3 T& m) ^! Z" G
, p, w4 v: a& ?5 Q ]5.39.217.76Chris Robbins, leader of Waltham Forest Council, said: ‘This stretch of Leyton is a gateway to the Games. It will be on display to the world in July and we want our streets, homes and businesses to do us proud. This was a fantastic opportunity to smarten up Leyton.’
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And it is not just the shops which have had a makeover. tvb now,tvbnow,bttvb% D5 ~& P0 X! F$ r; }
( {- a4 _. N2 m/ M- c& H5.39.217.76The pavements have been cleaned, the street signs replaced with modern ones and the lamps given a contemporary update.
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The walls of the flats above the shops, which were a dirty brown, have been jet-washed back to their original sandy colour, with some painted in bright shades to complement the shopfronts below.
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4 s$ A0 A$ N9 X3 K1 Z5.39.217.76Unsightly satellite dishes have been moved, and the mass of burglar alarms and CCTV cameras on the walls above each shop has been tidied up.
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/ `& z" c9 S" J: `Gordon Bennett, of Bennett Developers, one of four contractors on the project said: ‘We have up to 22 men working ten hours a day, including weekends, to get the work finished in time. The whole street looks cleaner.’
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