標題: [新聞] BMW to Launch Megacity EV under a "BMW Sub-Brand" [打印本頁] 作者: carwing 時間: 2009-8-11 12:22 PM 標題: BMW to Launch Megacity EV under a "BMW Sub-Brand"
BMW's first series productionelectric vehicle, the so-called Megacity, will be launched under a "BMWsub-brand" the automaker announced today. Despite the initial confusionthat was created by the term "sub-brand" as it suggested that BMW wasplanning to add a fourth brand in its portfolio, the firm's ChiefExecutive Norbert Reithofer cleared things up during a telephoneconference with reporters by saying that the all-electric Megacity willbe launched under a "BMW sub-brand" comparable to BMW's M badge. Inother words, expect to see something in the likes of 'E' or 'EV' series.
Yesterday,BMW revealed that it reached an agreement with the Samsung SDI andBosch joint venture "SB LiMotive" to the supply of the lithium-ionbattery cells for the Megacity. Not much else is known about theBavarian EV that is slated to arrive in showrooms before 2015.
