The Olympic high street makeover: Just in time for the Games round the corner, shops get a new look that's more Notting Hill than EastEnders5.39.217.76+ n1 `3 S- B4 d' T
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By Rosie Taylor
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+ H: M$ q% Q5 a( A1 g0 K9 CA few months ago it was just an anonymous street of tatty shop fronts – a mishmash of broken signs, tasteless logos, peeling paint and grubby brickwork.
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2 n* G h$ i5 O' |8 g! }But Leyton High Road, just round the corner from the Olympic Park, has undergone a remarkable transformation.
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) b, g. A2 }: {公仔箱論壇Instead of the broken windows and garish shopfronts is a parade more typical of Chelsea or Notting Hill than the East End of London.tvb now,tvbnow,bttvb( a2 \% i8 j8 H4 M6 z* ?
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" {: V6 p) V; u4 Z5.39.217.76Tatty: This is what the shopfronts looked like before the makeover which was brought on by the upcoming Olympics 9 `0 [# q( U* L8 K G$ r+ j
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6 `9 F, K/ U. L, PPassers-by admire the shopfronts of Leyton High Road after the makeover which will be completed within the next few weeks Each shop, restaurant or cafe has been repainted using a sophisticated palette of deep reds, pastel greens, purples and browns.) \! i% P' ^4 ?5 V/ Y$ Q
+ _/ }8 o, a6 m3 X/ f- D% m公仔箱論壇Shop names in charmless neon or plastic have been replaced with hand-painted signs adorned with elegant calligraphy or old-fashioned metal lettering.
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Even the local KFC has had its ugly plastic fascia replaced with a sophisticated dark red paint job, a smaller, subtler logo, and a smart new awning.
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As part of the makeover, many businesses have had their frames, awnings, windows and doors replaced.
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Most have also been fitted with internal shutters – sitting just within the windows rather than outside them – so the shopfronts can stay lit up at night.
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The refurbishment was carried out as part of a half-a-million-pound project to spruce up businesses in the Leyton area before the Olympics.
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It is being funded by a £475,000 grant from the Government’s Working Neighbourhoods Fund as well as money from Waltham Forest Council.
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4 a5 ~( e7 E0 g4 F: g' \+ c5.39.217.76Grubby: Before the clean-up the street was lined with broken signs and dirty awnings - not the face of Britain officials would want to show the incoming tourists
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) c6 |7 k) N. u `公仔箱論壇Clean: The shop facades on Leyton High Road have been much improved, but it came at a price. The re-decoration of the street cost £475,000* y+ `* Q% z2 y
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A plastic sign advertises sale prices at the women's fashion shop and the KFC branch has a standard full-glass front
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" J8 |7 n7 \9 Y1 \( ]' J- t; S$ t8 {No more plastic signs for the bridal shop, the pawnbrokers has been re-painted and and even the KFC is looking more high end than East End
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Last night shopkeepers expressed their delight with the results. Panayiota Philippou, who manages Princess evening wear and bridal boutique with daughter Theodoula, said: ‘The street is much nicer now.
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‘People can window shop and trade has picked up.
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" o7 ~; K' i. @, X% B- N‘Having the shutter inside means people can see in the window all the time, which is like a 24/7 advert for us.’ 公仔箱論壇$ s: G) l7 p: r; R1 J
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Shamima Bung, owner of Blackwell’s newsagents, was also pleased with the transformation.
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‘The area’s definitely gone up market. The high street looks a lot better...now it is a matter of keeping it this way.’
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But Mrs Bung said she had been reluctant to replace her shutters.tvb now,tvbnow,bttvb( e& ~ q7 h8 @, z
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‘The inside shutters look nice but I do go home worrying if I’ll still have a window in the morning,’ she admitted. ‘After all this is East London, not Kensington.’ # B* z0 Y. J& Q1 K Y
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A hair salon, Pizza Hut and Blackwell's news agents are not looking particularly inviting before the transformation
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Leyton High Road has been given a touch of Kensington with paint and new signs - even the bus stop commercial is more inviting than before1 n: z# P) b, W" |
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The project has been funded by Government¿s Working Neighbourhoods Fund and Waltham Forest Council. Here is a green grocers on a corner of the High Road before...公仔箱論壇2 b% m' ]3 U$ u
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... and after it has been given an Olympic makeover with many shops now sporting internal shutters so the shopfronts can stay lit up at night5.39.217.76 K) [/ O9 c" C3 J
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Leyton High Road will host the Olympic torch relay on July 21. tvb now,tvbnow,bttvb: Z; a5 V& v: u) _4 i- ]" w
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Chris Robbins, leader of Waltham Forest Council, said: ‘This stretch of Leyton is a gateway to the Games. It will be on display to the world in July and we want our streets, homes and businesses to do us proud. This was a fantastic opportunity to smarten up Leyton.’5.39.217.766 ] x6 H/ M9 c3 e. V \* c
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And it is not just the shops which have had a makeover.
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, t4 f3 G, g" y2 lThe pavements have been cleaned, the street signs replaced with modern ones and the lamps given a contemporary update.公仔箱論壇- ~& ^$ } x, s; Y2 @1 \
! D/ @& Z$ _) t0 o6 {$ B& F; L! y公仔箱論壇The walls of the flats above the shops, which were a dirty brown, have been jet-washed back to their original sandy colour, with some painted in bright shades to complement the shopfronts below.公仔箱論壇2 V9 p9 V! o6 G) t
0 W0 U0 ~8 d8 w4 C& X# x3 TUnsightly satellite dishes have been moved, and the mass of burglar alarms and CCTV cameras on the walls above each shop has been tidied up. TVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。% `3 a/ q3 O+ J; X% B
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Gordon Bennett, of Bennett Developers, one of four contractors on the project said: ‘We have up to 22 men working ten hours a day, including weekends, to get the work finished in time. The whole street looks cleaner.’
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發表於 2012-6-17 01:44 PM
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