The Olympic high street makeover: Just in time for the Games round the corner, shops get a new look that's more Notting Hill than EastEnders5.39.217.769 \- @0 ~* [. @' y
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By Rosie Taylor
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: |4 v A) L# J* j4 P% \! b; ?5.39.217.76A few months ago it was just an anonymous street of tatty shop fronts – a mishmash of broken signs, tasteless logos, peeling paint and grubby brickwork.TVBNOW 含有熱門話題,最新最快電視,軟體,遊戲,電影,動漫及日常生活及興趣交流等資訊。8 ]7 l* Y9 w1 F0 ^0 L$ n
( j3 B* C3 S6 |2 o% @" [TVBNOW 含有熱門話題,最新最快電視,軟體,遊戲,電影,動漫及日常生活及興趣交流等資訊。But Leyton High Road, just round the corner from the Olympic Park, has undergone a remarkable transformation.
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Instead of the broken windows and garish shopfronts is a parade more typical of Chelsea or Notting Hill than the East End of London." f5 F8 }8 m+ s! ^- L
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9 z$ c- i' v- l5.39.217.76Tatty: This is what the shopfronts looked like before the makeover which was brought on by the upcoming Olympics 7 S v# c& b& R- |- w- P9 ^' f
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7 @2 t# ^6 |. V' _tvb now,tvbnow,bttvbPassers-by admire the shopfronts of Leyton High Road after the makeover which will be completed within the next few weeks Each shop, restaurant or cafe has been repainted using a sophisticated palette of deep reds, pastel greens, purples and browns.
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Shop names in charmless neon or plastic have been replaced with hand-painted signs adorned with elegant calligraphy or old-fashioned metal lettering. 公仔箱論壇# j ]5 h: f1 y$ F, t& n9 i/ e7 j- `( b
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Even the local KFC has had its ugly plastic fascia replaced with a sophisticated dark red paint job, a smaller, subtler logo, and a smart new awning.2 g) O- a, F# l a# I7 d0 E
8 y# h3 s. K/ e$ _' cAs part of the makeover, many businesses have had their frames, awnings, windows and doors replaced.
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Most have also been fitted with internal shutters – sitting just within the windows rather than outside them – so the shopfronts can stay lit up at night. tvb now,tvbnow,bttvb' w5 A( Z1 F0 T) L! p" a
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The refurbishment was carried out as part of a half-a-million-pound project to spruce up businesses in the Leyton area before the Olympics.- h- ?5 C& Z; q& r
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It is being funded by a £475,000 grant from the Government’s Working Neighbourhoods Fund as well as money from Waltham Forest Council.tvb now,tvbnow,bttvb4 f4 Y$ n! o, b2 }' l
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Grubby: Before the clean-up the street was lined with broken signs and dirty awnings - not the face of Britain officials would want to show the incoming tourists5 O9 o9 M0 `1 z h, v0 f0 a# e
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Clean: The shop facades on Leyton High Road have been much improved, but it came at a price. The re-decoration of the street cost £475,000
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A plastic sign advertises sale prices at the women's fashion shop and the KFC branch has a standard full-glass front
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No more plastic signs for the bridal shop, the pawnbrokers has been re-painted and and even the KFC is looking more high end than East End& T% j' e9 V" k( |
+ F1 {# \, |/ U Y) Y; i公仔箱論壇Last night shopkeepers expressed their delight with the results. Panayiota Philippou, who manages Princess evening wear and bridal boutique with daughter Theodoula, said: ‘The street is much nicer now. tvb now,tvbnow,bttvb, H/ l$ y! I9 m$ l a, x% v
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‘People can window shop and trade has picked up. 5.39.217.761 B# H2 v8 w" D, ?9 @' }- O( S0 K
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‘Having the shutter inside means people can see in the window all the time, which is like a 24/7 advert for us.’
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) A9 V e. W' r; M$ }2 n公仔箱論壇Shamima Bung, owner of Blackwell’s newsagents, was also pleased with the transformation.TVBNOW 含有熱門話題,最新最快電視,軟體,遊戲,電影,動漫及日常生活及興趣交流等資訊。' P3 Y' N& {; l. q: K) D
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‘The area’s definitely gone up market. The high street looks a lot better...now it is a matter of keeping it this way.’5.39.217.76, W+ }5 ?! `" z7 _
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But Mrs Bung said she had been reluctant to replace her shutters.
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- i7 r4 \% a, j% D" |( c: B公仔箱論壇‘The inside shutters look nice but I do go home worrying if I’ll still have a window in the morning,’ she admitted. ‘After all this is East London, not Kensington.’ 5.39.217.76% m! x7 o, n! }) u# D
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1 @9 L2 k" ?; L5 d5.39.217.76A hair salon, Pizza Hut and Blackwell's news agents are not looking particularly inviting before the transformation4 k! B" }8 n) [7 q7 s$ f5 J8 J/ \& h
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Leyton High Road has been given a touch of Kensington with paint and new signs - even the bus stop commercial is more inviting than before" n# a$ A+ k% N @; T8 h& J9 Z
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* g5 I* |$ S, g( T3 |3 R! R5 gThe project has been funded by Government¿s Working Neighbourhoods Fund and Waltham Forest Council. Here is a green grocers on a corner of the High Road before...
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/ N* u( D4 B4 Y$ Z' C$ w3 b; u! x... and after it has been given an Olympic makeover with many shops now sporting internal shutters so the shopfronts can stay lit up at night
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* N2 e0 V1 e9 A) g2 I' {! R5.39.217.76Leyton High Road will host the Olympic torch relay on July 21. 3 P9 E+ @; V# |% M. f
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Chris Robbins, leader of Waltham Forest Council, said: ‘This stretch of Leyton is a gateway to the Games. It will be on display to the world in July and we want our streets, homes and businesses to do us proud. This was a fantastic opportunity to smarten up Leyton.’tvb now,tvbnow,bttvb: U- z, C! L" T) K- J- \ X
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And it is not just the shops which have had a makeover.
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1 f5 |' p" V3 P7 D. v0 U; R* @2 ptvb now,tvbnow,bttvbThe pavements have been cleaned, the street signs replaced with modern ones and the lamps given a contemporary update.
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The walls of the flats above the shops, which were a dirty brown, have been jet-washed back to their original sandy colour, with some painted in bright shades to complement the shopfronts below.
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; f* M' b, f# tUnsightly satellite dishes have been moved, and the mass of burglar alarms and CCTV cameras on the walls above each shop has been tidied up.
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Gordon Bennett, of Bennett Developers, one of four contractors on the project said: ‘We have up to 22 men working ten hours a day, including weekends, to get the work finished in time. The whole street looks cleaner.’
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