本帖最後由 felicity2010 於 2010-12-16 09:06 AM 編輯
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2010 Personof the Year Mark Elliot Zuckerberg TIME (Excerpts)" [5 B; d/ W! [$ r
…. In less than seven years, Zuckerberg wired together a twelfth of humanity into a single network, thereby creating a social entity almost twice as large as the U.S. If Facebook were a country it would be the third largest,behind only China and India. It started out as a lark, a diversion, but it has turned into something real, something that has changed the way human beings relate to one another on a species-wide scale. We are now running our social lives through a for-profit network that, on paper at least, has made Zuckerberg a billionaire six times over.
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/ J3 f& n* M* gFacebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70% of Facebook users live outside the U.S. It's a permanent fact of our global social reality. We have entered the Facebook age, and Mark Zuckerberg isthe man who brought us here. ….+ U: S& t# K/ P* Z, z, g
7 ~7 ~3 b$ i3 D( b+ jtvb now,tvbnow,bttvb… Zuckerberg's life at Harvard and afterward was the subject of a movie released in October called The Social Network, written by Aaron Sorkin and directed by David Fincher. The Social Network is a rich, dramatic portrait of a furious, socially handicapped genius who spits corrosive monologues in a monotone to hide his inner pain. This character bears almost no resemblance to the actual Mark Zuckerberg. The reality is much more complicated.….8 ]( R% D7 i2 \7 C
9 D. v8 C3 H# {1 k! aTVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。… Zuckerberg has often — possibly always— been described as remote and socially awkward, but that's not quite right.True: holding a conversation with him can be challenging. He approaches conversation as a way of exchanging data as rapidly and efficiently as possible, rather than as a recreational activity undertaken for its own sake. He is formidably quick and talks rapidly and precisely, and if he has no data to transmit, he abruptly falls silent. ("I usually don't like things that are too much about me" was how he began our first interview.) He cannot be relied on to throw the ball back or give you encouraging facial cues. His default expression is a direct and slightly wide-eyed stare that makes you wonder if you've got a spider on your forehead. …..3 o7 N, j" ^% d! |6 A
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…. Zuckerberg is a warm presence,not a cold one. He has a quick smile and doesn't shy away from eye contact. Hethinks fast and talks fast, but he wants you to keep up. He exudes not anger orsocial anxiety but a weird calm. …
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… The Zuckerberg of the movie is a simple creature of clear motivations: he uses his outsize gifts as a programmerto acquire girls, money and party invitations. This is a fiction. In reality, Zuckerberg already had the girl: Priscilla Chan,who is now a third-year med student at University of California, San Francisco. They met at Harvard seven years ago, before he started Facebook. Now they live together in Palo Alto. …公仔箱論壇$ }9 E6 i# ]/ z( _4 L1 Y
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… As for money, his indifference to it is almost pathological. His lifestyle is modest by most standards but monastic for someone whose personal fortune was estimated by Forbes at $6.9 billion, a number that puts him ahead of his Palo Alto neighbor (and fellow college dropout)Steve Jobs. Zuckerberg lives near his office in a house that he rents. He works constantly; his only current hobby is studying Chinese. He drives a black Acura TSX, which for a billionaire is the automotive equivalent of a hair shirt. For Thanksgiving break, he took his family to the Wizarding World of Harry Potter in Orlando. He bought a wand at Ollivander's. …TVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。! C$ b% y* F b9 M
* p/ q# Q* u4 A; Z5.39.217.76…. The reality is that Zuckerberg isn't alienated, and he isn't a loner. He's the opposite. He's spent his whole life in tight, supportive, intensely connected social environments: first in the bosom of the Zuckerberg family, then in the dorms at Harvard and now at Facebook, where his best friends are his staff, there are no offices and work is awesome. Zuckerberg loves being around people. He didn't build Facebook so he could have a social life like the rest of us. He built it because he wanted the rest of us to have his. ….TVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。6 E6 E: p. `$ h8 z9 x3 F
. V* i8 q( b6 G: X9 h" P1 L. z… On earlier social networks like Friendster and Myspace, identity was malleable and playful, but Facebook was and is different. "We're trying to map out what exists in the world," he says. "In the world, there's trust. I think as humans we fundamentally parse the world through the people and relationships we have around us. So at its core,what we're trying to do is map out all of those trust relationships, which you can call, colloquially, most of the time, friendships." He callsthis map the social graph, and it's a network of an entirely new kind. ….
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$ [; R- [ ?( h& i0 g& n公仔箱論壇… It grew because it gave people something they wanted. All that stuff that the Internet enabled you to leave behind, all the trappings of ordinary bourgeois existence— your job, your family, your background? On Facebook, you take it with you.It's who you are. Zuckerberg has retrofitted the Internet's idealistic 1960s-era infrastructure with a more pragmatic millennial sensibility. Anonymity may allow people to reveal their true selves, but may be our true selves aren't our best selves. Facebook makes cyberspace more like the real world: dull but civilized. The masked-ball period of the Internet is ending. Where people led double lives, real and virtual, now they lead single ones again. The fact that people yearned not to be liberated from their daily lives but to be more deeply embedded in them is an extraordinary insight, as basic and era-defining in its way as Jobs' realization that people prefer a graphical desktop to a command line or pretty computers to boring beige ones. …
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0 Q5 T! M# U6 ?, k ]8 B7 B" ^5.39.217.76… This is not, on the face of it, a thunderously radical vision, but it's turning out to be an incredibly powerful one.Consider: in 2005 one of the most competitive markets on the Internet was photosharing. Into this space charged Facebook, and it can truly be said that the company brought a knife to a gunfight. "It was possibly the least functional photos product on the Internet," says Bret Taylor, Facebook'schief technology officer. "The resolution of the photos was not good enough to print. There were no real organizing capabilities." Facebook had only one thing the others didn't: people. If you put up a photo of somebody,you could tag that photo with his or her name. As it turned out, that, more than anything else,was what people wanted. They didn't want to organize their photos by folder; they wanted to organize them by who was in them. As Zuckerberg would say, that's how people parse the world. Facebook launched its crappy photo-sharing service in late October 2005. By 2007 it was getting more traffic than Photobucket, Flickror Picasa. Now Facebook hosts over 15 billion photos on its site, and people upload 100 million more every day.…" Z, E8 q. y/ T( o& v
+ }: _' W( Q1 s7 Q… Right now the Internet is like an empty wasteland: you wander from page to page, and no one is there but you. Except where you have the opposite problem:places like Amazon.com product pages and YouTube videos, where everyone's thereat once, reviewing and commenting at the top of their lungs, and it's a howlingmob of strangers. Zuckerberg's vision is that after theFacebookization of the Web, you'll get something in between: wherever you goonline, you'll see your friends. On Amazon, you might see your friends' reviews. On YouTube, you might see what your friends watched or see their comments first. Those reviews and comments will be meaningful because you know who wrote them and what your relationship to those authors is. They have a social context. Not that long ago, a post-Google Web was unimaginable, but if there is one, this is what it will look like: a Web reorganized around people. "It's a shift from the wisdom of crowds to the wisdom of friends," say Sandberg."It doesn't matter if 100,000 people like x. If the three people closest to you like y, you want to see y."…; t z) B4 S. j: o8 v+ m, X
* W8 c) x7 @0 Q( a, n1 YTVBNOW 含有熱門話題，最新最快電視，軟體，遊戲，電影，動漫及日常生活及興趣交流等資訊。… Facebook wants to populate the wilderness, tame the howling mob and turn the lonely, antisocial world of random chance into a friendly world, a serendipitous world. You'll be working and living inside a network of people, and you'll never have to be alone again.The Internet, and the whole world, will feel more like a family, or a college dorm, or an office where your co-workers are also your best friends. ….
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… Facebook has a dual identity, as both a for-profit business and a medium for our personal lives, and those two identities don't always sit comfortably side by side. Looked at one way, when a friend likes a product, it's just more sharing, more data changing hands. Looked at another way, it's your personal relationships being monetized by a third party. People have to decide for themselves which way is their way. If "liking" an ad the same way you"like" a news article or a photo of your spouse seems creepy to you —it's more or less the definition of what Marx called commodity fetishism — you don't have to do it. Like everything on Facebook — like Facebook itself — it's voluntary. But plenty of people are willing, even eager, to make their social lives part of an advertising pageant staged by a major corporation. When Nike put up an ad last year during the World Cup, 6 million people clicked on it.…
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, Q. }( q0 ]) h! ?- Q" P5.39.217.76… Facebook is the way it is because of who Zuckerberg is. The color scheme is blue and white because Zuckerberg is red-green color-blind: there are a lot of colors he can't see,but blue he can see. Likewise, Zuckerberg has a metaphoric vision, a big-picture vision, for Facebook.…tvb now,tvbnow,bttvb( H3 _# T o0 w0 w& F: U/ @
. f% t' l0 Q9 p; ^6 q' h公仔箱論壇… For all its industrial efficiency and scalability, its transhemispheric reach and its grand civil integrity, Facebook is still a painfully blunt instrumen tfor doing the delicate work of transmitting human relationships. It's an excellent utility for sending and receiving data, but we are not data, and relationships cannot be reduced to the exchange of information or making binary decisions between liking and not liking, friending and unfriending. It's as if Zuckerberg read E.M. Forster's famous rallying cry in Howards End,"Only connect," and took it literally: only connect, do nothing else.(There's no chance that this actually happened. I asked Zuckerberg if he'd read Forster and got the spider stare. He'd never heard of him.)…tvb now,tvbnow,bttvb" ~! y* t7 @7 m. v0 r
+ y0 v, t: G/ l& R2 z0 b' I… However much more authentic the selves we present on Facebook are than they were in the anonymous Internet wilderness that came before it, they still fall far short of our true selves,and confusing our Facebook profiles with who we really are would be a terrible mistake. We are running our social lives over the Internet, an infrastructure that was not designed for that purpose, and we must be aware of the distortion sit creates or we will be distorted by them. The standard cliché for describing viral technology like Facebook has always been, "The genie is out of the bottle." But Facebook inverts that. Now Facebook is the bottle, and we're the genie. How small are we willing to make ourselves to fit inside? …. tvb now,tvbnow,bttvb/ _: f$ t8 \# H! h
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… Zuckerberg is more cautious. He's noncommittal about how far Facebook can go. (Far, obviously, but to him it hinges on the ultimate extent of Internet penetration in the world, which in turn hinges on the adoption of smart phones in areas where Internet-connected computers are scarce.) Criticize Facebook and Zuck doesn't duck, exactly, though his positivity can be a bit relentless. For example: Isn't it possible that Facebook creates more interpersonal connections but that those connections are of a lower, less satisfying quality? "That's been a criticism that people have had for a while," he says. "But this isn't zero-sum. I think what we're doing is enabling you to stay in touch with people who you otherwise wouldn't. When I'm at home and I want to talk to my girlfriend, I don't IM her.I walk downstairs, and we talk." (Really? You don't IM in the house?"Only when you're in bed at the same time," he says. "Because then it's just ironic." And then he laughs in the easy, natural way he doesn't do much in public.) All technologies come with trade-offs, but for now Zuckerberg just doesn't seem that interested in the other side of the trade,the downside. There are some eloquent, persuasive critiques of life on Facebookout there, including Jaron Lanier's You Are Not a Gadget and MIT psychologist Sherry Turkle's forthcoming Alone Together. But they don't fuss him, particularly. "They're just looking at it through a completely different lens," he says. "And I appreciate that. Because it would be impossible for me to dissociate myself to that extent, to get that perspective.I mean, people write all kinds of different things, from 'It's the greatest thing that's ever existed' to 'It's the worst thing that's ever existed.'"…
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… This won't make life any easier for people who aren't on Facebook. The bigger social networks get, the more pressure there is on everybody else to join them, which means that they tend to pick up speed as they grow, and to grow until they saturate their markets. It's going to get harder and harder to say no to Facebook and to the authentically wonderful things it brings, and the authentically awful things too. But while this happens, Zuckerberg is going to be growing too. The Zuckerberg who built Facebook won't be the same person as the Zuckerberg who runs it. He'll be getting older, traveling, maybe getting married, having kids, and as his life outside Facebook gets more complicated,maybe Facebook, the world he built in his own image, will get more complicated too: more sensitive to the richness that exists outside it, in the real world,and to the richness that passes through it in such enormous volumes every second of every day.
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( O% s$ v ~" c2 P" w- Z) R5.39.217.76But for all its flaws, there was no other way for Facebook to begin. Only someone like Zuckerberg, someone as brilliant and blinkered and self-confident and single-minded and social as he is, could have built it. "The craziest thing to me in all this," he says, "is that I remember having these conversations with my friends when I was in college.We would just sort of take it as an assumption that the world would get to the state where it is now. But, we figured, we're just college kids. Why were we the people who were most qualified to do that? I mean, that's crazy!"
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發表於 2010-12-16 08:46 AM
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